“Living in Egypt for over 10 years made me realise that women in the region need guidelines to help make the right beauty choices. My ambition for Source Beauty is to inspire you to feel great about yourself, using local beauty products”.
Lydia, Source Beauty - Founder



Hi. I’m Lydia and I’m the founder of Source Beauty. I’m half Dutch and Egyptian and I started Source Beauty in 2016 as a blog where I shared all the beauty products that I come across and love. We live in a time where there are so many products to choose from, which in most occasions leaves people in a state of confusion. Living in Egypt for over 10 years made me realise that women in the region need guidelines to help make the right beauty choices. In 2018 I turned my blog into a website sourcing the best Egyptian beauty brands under one platform. My ambition for the website is to inspire you and help you make the right beauty choices. If you have any questions email me on info@sourcebeauty.me


The idea behind ‘Source’ is an informed beauty platform that seeks out the best skincare, makeup, fragrances and health products in the market and acts as a hub of information for the Egyptian female. Founded in 2016, Source Beauty began as a blog where the hunt for the coolest beauty products were shared on a social media platform. Our mission is to decode the often intimidating beauty world which leaves people in a state of confusion. The aim of Source Beauty is to inspire you to nourish,  enhance, and make the right beauty choices for the best version of you.


Source Beauty is a women-led platform providing women the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women as we source the best in the region. Primarily working with female start-ups help broaden the community of businesswomen in the beauty and wellness industry in the region. The Egyptian market is brimming with export grade skincare and haircare opportunities that is undiscovered locally. Our aim is not only to provide an affordable solution to beauty products but to also empower women by educating them and giving them relevant information about what is available in Egypt while guiding them through the ins and outs of the beauty world. Lifting the stigma that foreign beauty products equals better quality, we showcase rising brands as they utilise the best raw ingredients the country has to offer worldwide.


To suggest a product to be included in Source Beauty’s product mix, email info@sourcebeauty.me and let us know why you’re recommending.

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