ABOUT THE FOUNDER
Hi, I’m Lydia and I’m the founder of Source Beauty.I’m half-Egyptian, half-Dutch with over 15 years’ experience in the luxury fashion industry. I started Source Beauty in 2016 as a blog where I shared all the beauty products that I come across and love. We live in a time where there are so many products to choose from, which in most occasions leaves people in a state of confusion. Living in Egypt for over 10 years made me realise that women in the region need guidelines to help make the right beauty choices. In 2018, I turned my blog into a website sourcing the best Egyptian beauty brands under one platform. My ambition for the website is to inspire and help you make the right beauty choices. In a world dominated by Instagram perfection, expectations on and by women to look perfect are simply unrealistic. Source Beauty is dedicated to breaking down these expectations to help women feel comfortable with who they are – and being the version of themselves.
Source Beauty is the first Egyptian beauty e-commerce company in the country that is focused on local millennial price-friendly products that showcase natural and healthy skin. Founded in 2016, Source Beauty began as a blog to decode the often intimidating beauty world which leaves women in a state of confusion. It then went on to launch in 2018 as an e-commerce website.
The aim of Source Beauty is to inspire the Egyptian female to nourish, enhance, and make the right beauty choices. The platform is led by women for women, providing them with the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women, as they source all the region’s best products.
The Egyptian market is brimming with export-grade skincare and haircare opportunities that are undiscovered locally. Our aim is not only to provide an affordable solution to beauty products but also to empower women by educating them and giving them relevant information about what is available in Egypt.
A platform that has a long-lasting effect to feeling great about yourself. We have some amazing fun and effective local brands produced by highly qualified beauty experts, Source Beauty is a showcase for these Egyptian products.
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