Effi's is a homegrown, local hair-care brand that aims to bring you the shiniest, bounciest curls you've ever had. Anyone with curly hair knows that curls just love a good gel. Enter flaxseed gel. Flaxseeds contain things like vitamin E, fiber and omega-3 fatty acids which make flaxseed gel a natural and healthy way to give your curls definition without them flaking. It'll also help strengthen your hair and improve its elasticity. With Effi's, you'll find a variety of flaxseed gels to help you achieve your most gorgeous hair.